Every custom app comes with a whole set of analytics to gain valuable insight into the way your app is being used.
The user analytics provide a valuable insight in how many people are using your app and at what days.
Users include both anonymous users and those with user accounts (logged in users).
Users with accounts are automatically logged in when they use the app, which counts as a login.
The example shown above lists the amount unique users that used the app in the given time period.
The 'user accounts' are the amount of unique users that have a user account.
The 'total logins' are counted every time someone logs in to their account in the app. Whether that's a new account or starting the app again with the user being logged in the last time they used the app.
The graph shows the amount of people logging in per day.